Hey I’m Sal and while my puns are 100% intended, I couldn’t bring myself to take a cheesy profile pic of myself posing with donuts. I prefer to express myself with words and graphics.

Over the past 5 years, I’ve been working on digital and social media strategy within the Australian news and media scene. This has given me the opportunity to learn what works (and what doesn’t) on social media and now, I’m sharing my knowledge and experience with you.

Recently, I made the holy sh*t decision to exit the revolving doors of the corporate world in Sydney and return back home to Tasmania (that little island at the bottom of Australia they always leave off the map).

Today, I have the freedom to work in my pyjama style activewear, enjoy afternoon naps, break out into dance routines in my living room and visit family in Queensland, all while helping clients from around the world with their visual content and social media strategy.

I’m also a Meme Machine and Canva Queen, so if you’re keen to work with me, find out how here.